The Kia Sorento has been the brand's best-selling vehicle in the U.S., every month since arriving in January 2010. And with additional several enhancements, the popular crossover now has one of the highest residual value ratings for the 2012 model in the compact CUV segment from ALG. The industry benchmark in the United States for residual values and a leading provider of Data and consulting services to the automotive industry.
The rating of 58-percent of original manufacturers's suggested retail price (MSRP) for 36 months' of ownership is a full 10 points higher than the 2011 model year residual value and can be attributed to the Sorento's class-leading horsepower and fuel economy with the newly available 2.4-litre engine featuring Gosoline Direct Injection (GDI). In addition, consumer demand for Sorento has outpaced expectations, and this momentum reflects the significant residual value increase for the 2012 Sorento.
'With gas prices above US$4 PER gallon in many parts of the country, fuel economy has become an even more important element in consumer's decision-making process when considering a new car, and the Kia Sorento's all new GDI engine delivers increased horsepower, lower emissions and outstanding fuel efficiency by achieving up to 32 miles per gallon on the highway." said Tom Loveless, vice president, sales Kia Motors America (KMA). "Kia's value proposition has never been stronger, and with Sorento's high residual value rating by ALG, buyers can benefit from higher resale values and excellent leasing options."
"The new generation 2011 Kia Sorento was launched early 2010 with the right balance of low pricing and generous content, said Eric Lyman, director, Residual Value Solution foro ALG. " Base on ALG residual value forecasts and information from our transaction database, demand has clearly outpace initial expectations for the Sorento. While overall incentive spending and fleet sales are down, retail sales have showm significant growth spurred on by robust consumer demand. As a result, ALG has reflected this positive momemtum in its residual forecast for the 2012 Kia Sorento."
The Sorento combines Kia's distinctive design language with a comprehensive list of standard safety, convenience and technology features and was named a 2010 'Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS).
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Article source from:VISION 21: July 2011 ISSUE 106
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