Ahmadinejad 1 V Couric 0

Sourced: www.yahoo.com

Last week, Katie Couric had the tables turned on her. During an interview with Iranian president Mahmoud Ahmadinejad, Couric asked about Neda Soltan, the Iranian female who was shot and killed by Iranian security back in June.
After expressing his regret for the loss of life, Mr. Ahmadinejad pulled out a photo of another woman. He showed it to Ms. Couric and asked if she knew who the woman was. Couric said she didn't, and that's when Ahmadinejad pounced.
Ahmadinejad explained that the woman in the photo is Marwa Ali El-Sherbini. She was stabbed to death in a German court by a neo-Nazi. The Iranian president then asked why the death of Ms. El-Sherbini wasn't being publicized by the media in the same way as Neda's. Ahmadinejad "suggested that the western media — who turned Neda into a martyr — ignored Marwa's story."
The interview between Couric and Ahmadinejad took place last week, but the searches really started to pop this morning. Web lookups on "marwa ali el sherbini" and "who is marwa ali el sherbini" both spiked into the thousands.
The National Post writes that comparing the two deaths was a "little absurd," and referenced Hamid Dabashi's editorial for CNN. Mr. Dabashi, a professor at Columbia University, writes that "there are more holes in Ahmadinejad's point than in that proverbial Swiss cheese." Ms. El-Sherbini, Dabashi writes, was the victim of a "vicious act of a neo-Nazi racist, while Neda Aqa Soltan was one among many other victims of violence at the hands of the security apparatus of the Islamic Republic."
Regardless of whether or not the comparison was valid, interest in El-Sherbini's story has been piqued, and Ahmadinejad reaffirmed his status as a tough interview. But Couric didn't back down. Later in the interview, the journalist showed photos of World War II concentration camps to Ahmadinejad, who has called the Holocaust "a lie." Couric asked, "Is this photo fabricated? Is this photo a lie?"
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WRA Agency & Consultancy will be hosting a day workshop on website design. Please book your seat in advance. The workshop is limited to 20 persons per workshop.
The target group for this workshop will be for those who are currently engage in a small business but do not have a website, home based business owners, or any body who wants to own a website. 

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Guests at Disney's theme parks, resorts and other outlets often comment on three aspects of Disney's service: cleanliness, quality and friendliness. Disney's recognizes that it has an energetic, loyal audience with high expectations. Meeting these expectations require more than just adherence to a policy manual. Disney executive realize that they can't possibly supervise all their employees all the time., so quality must be ingrained in the organization's culture. Quality service becomes a way of life in the company; employees follow the guidelines implicit in the culture. For example, Disney University in Orlando puts new theme park employees through an intensive three day training programme to familiarize them with Disney practices, the company's history, its mission an objectives and its emphasis on quality service. Disney theme park employees routinely converse using the Disney language of "guest", "cast members", "on stage" (working), and "off stage" ( not working).

The emphasis of Disney's approach is simple: make people happy. But beyond that simplicity is a strategy based on hard work, attention to detail and exceeding the customer expectations. Disney's approach to entertain guests can be summarized in four principles taught at Disney University.

Know your customer. Disney maintains guest information in areas such as demographics, evaluation of current marketing strategies, attraction evaluations, payment preferences, sensitivities and the economy. Who then take corrective action to resolve any problems. Disney also hires professionals to attend and evaluate the theme parks.

Empower your employees and treat them with care. Disney provides a positive work environment to make employees happy; happy employees enjoy providing quality service.
Built delivery systems to ensure quality service. Front line employees at Disney's theme parks have the authority to resolve customer problems; customers can ask questions by using telephones placed throughout the park that are connected to a centralised question-and-answer line.

Create a simple service theme that can be understood by everyone. Disney's theme is: "We create happiness by providing the finest in family entertainment."

(Sourced: Dibb, Simkin, William and Ferrell (2001) Marketing Concepts and Strategies, Fourth European Edition. Houghton Mifflin Company, USA.

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Home-Based Business

Home-Based Business for the beginners

We all know that the world is going into deep recession particularly in the USA and some parts of Europe and around the world. Instead of distressing about what is going to take place tomorrow, have you ever thought of doing something for yourself?

Anything can happen to you especially if you are under employment. Don’t wait till the last minute when you are told not to come to the office tomorrow or next week or next month. Start doing something now rather not doing anything at all.  Recessions can drag on for a number of years. Nobody can forecast what will it be tomorrow or one year from now.

There are a number of small businesses that you can do. I would reckon that you could initiate something small from home or garage or patio. You can create some kind of hobby if you prefer, or outline some ideas and picture what kind of business that will suit you best. You must do something that you love or like and have knowledge or skills.

If you need to form a company, think of a suitable name for the business.

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1. Gardening and nursery
2. Fashion designing/dress maker
3. Dress Cutter
4. Home Baked Cakes or Cookies
5. Handy Craft
6. Insurance Agency
7. Will Writer
8. Unit Trust Agency
9. Kinder Garden
10. Nanny Services
11. Catering
12. Website Design
13. Desktop Publishing
14. Graphic Design Works
15. Business Consultant
16. Architect/Computer Aided Design
17. Mail Order
18. Home inventory cataloging/organizing
19. Computer consulting training
20. Computer maintenance
21. Air-condition  & electrical maintenance
22. Business plan writing
23. Data detective
24. Database management
25. Home cleaning services
26. Laundry services
27. Interior designer
28. Florist
29. Gardening

 

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If you need some sort of inspiration and encouragement or got stuck somewhere and need guidance, do post the questions here.

Best of luck!

Wan Rosnah

Cultures versus Colours & the Perceptions of the Products (Brands)

Culture can be defined as the concepts, values and tangible items such as tools, buildings and foods that make up a particular society. Culture is passed on from one generation to another and is a kind of blueprint for the tolerable demeanor in a particular society. When products are introduced into one nation from another, recognition is far more likely if there are similarities between the two countries.

The connotations linked with body motions, greetings, colours, numbers, and shapes, sizes and symbols have different connotations in different cultures. For example, the use of colour has different connotations in different cultures as highlighted in a table 1.0 below. In many parts of Europe, black has negative overtones, whereas in the Middle East it has positive connotations.

It is vital to study and observe how the perception of the particular different cultures and their perception on colours can unify or boast your brand image positively or instead give negative effects to your brand. Hence, the cultural differences have distinct implications for products development, personal selling, advertising, packaging and pricing. Knowing another country’s customs play a role in a social interaction. For example, in Italy it is unacceptable for a salesman to call on a woman if her husband is not at home.

 

Colour in association in the UK and Taiwan

Table 1.0

Colour	UK Association	Taiwan Association
Green	Inexpensive, reliable, light and good tasting	Inexpensive, reliable, light and good
	old, quiet, traditional, trustworthy.	tasting.
	and safe.	Quiet, calm, male and old.
	Life, calm, tenderness, health and happiness	Safe, trustworthy, unadventurous and
	Environment. Natural, pure and fresh.	stable.
	Ireland and Italy to some extend.	Environment, life, tender, pure, fresh,
		natural.
		Ireland, and to some extend UK.
Red	Expansive, premium, high quality and good	High quality, expensive and good tasting.
	tasting.	Warm, female, loud, playful, and
	Young, warm, fun, loud, playful and happy.	adventurous.
	Dangerous, adventurous, luxurious and	Love, passion, danger and aggression
	exciting.	Life, excitement and happiness
	Life, love, passion, power and aggression.	US, and to some extent Italy
	China, and the US to some extend
Blue	Heavy reliable, high quality and expensive.	Heavy, reliable, high quality and expensive
	Male, mature, quiet, subdued, calm and	Male, old, quiet, serious
	thoughtful	Calm, dignified, trustworthy
	Serious, trustworthy, dependable, dignified	Sadness, depression and to some extend
	and sad	power
	US and UK to a limited extend
Black	Expensive, high quality, high tech and	High quality, high tech, premium and
	premium products.	expensive
	Old, heavy and reliable objects	Old, male, quiet and heavy
	Mysterious, luxurious, sophisticated, and	Mysterious, sophisticated and serious
	dangerous	Death, sadness, depression, power, fear
	Death, dignity, power and aggression	aggression
		Strongly, associated with China
Yellow	High quality, expensive, reliable, light and	New, expensive, light and good-tasting
	good-tasting	Young, warm, loud, playful and adventurous
	Pert, fresh and playful	Life, love, happiness and power
	Luxury, sophisticated and dangerous	Strong, associated with China
	Death, dignity, power and aggression
Purple	Expensive, luxurious and good-tasting	High Quality, premium and expensive
	Warm, and to some extend female	Warm, female, old and quiet
	Sophisticated and mysterious	Love, passion, luxury, sophisticated, and
	Death, dignity, passion and power	mystery
	France and to some extend Japan	Serious, sadness, dignity, power and
		aggression
		France, and to some extend Japan

 

 Source: Marketing Management, Vol. 15, pp.449-462.

 Copyright @Westburn Publishers L., 1995.

Perception of Key Brands in the UK and Taiwan

Brand:Pepsi

In UK : Male, muscular, young, sexy and energetic. Wild, fun and sporty. Associated with beach settings. Not very healthy - sugar and caffeine. Challenges to Coca-Cola and the status quo.

In Taiwan : Male, muscular, young, energetic, sporty and attractive. Fun, sexy, loud, wild and a little crazy. Accociated with beach, the sun and the Spice Girls. Good tasting and refreshes. Intensely compentitive with regards to Coca-Cola.    

Brand: Marlboro

In UK : Original brand is masculine, American and red. Cool, sexy, wild, adventurous and strong. Rough but with a lot of style. Associated with cowboys, the desert and music. Unhealthy and anti-social - cancer, smoke and smells. Marlboro Lights are less damaging and more popular. Associated with pubs, music, youth and the the colour gold.

In Taiwan : Masculine, American and red. Cool, strong, young, adventurous and exciting. Powerful and stylish. Associated with cowboys, the desert and music.

Brand: Kodak

IN UK : Masculine, nature, inteligent, creative and well respected. Warm, friendly and colourful. High quality, and colourful, high technology, and very professionl. Associated with happy times, sunshine, happiness, fun, colourfulness and the colour yellow. Safe, reliable, trustworthy, affordable and popular.

In Taiwan : Masculine, intelligent, innovative and cretive. High quality, expensive and professional. Modern, colourful and hugely popular. Associated with technology.